Last updated: August 2026
By signing up for Calloto ("the Service") you agree to these Terms of Service. The Service is operated by Calloto. If you do not agree, do not use the Service.
Calloto provides a missed-call text-back service for tradespeople. When a call forwarded to your Calloto number goes unanswered, we send a pre-configured text-back (via WhatsApp or SMS) to the caller containing your business name, price range, and booking link.
The Service is a £19/month subscription. Payment is handled by our payment provider. You will be charged monthly until you cancel. Your subscription includes 100 text-backs per month; messages beyond that are charged at 5p each.
You are responsible for the accuracy of your business name, price range, and booking link shown in text-backs. You must ensure any text-backs you configure comply with applicable law, including the Privacy and Electronic Communications Regulations (PECR). The Service is intended for transactional text-backs triggered by a caller's own inbound call.
You may not use the Service to send unsolicited marketing messages, spam, fraudulent content, or messages that violate the law. We may suspend accounts that misuse the Service.
Our handling of caller numbers and personal data is set out in our Privacy Policy.
You can cancel at any time from your dashboard. Cancellation takes effect at the end of the current billing period. See our Refund Policy.
We aim to keep the Service available at all times but do not guarantee uninterrupted availability. We are not liable for indirect or consequential losses.
We may update these Terms from time to time. Continued use of the Service after changes means you accept the updated Terms.
Questions about these Terms: [email protected]